(Matcha) The word O-Koicha in Japanese literally means “strong tea”. The tea most frequently prepared in the Japanese Tea Ceremony, O-Koicha is made with around twice as much Matcha powder than ordinary Matcha tea consumed in an everyday manner, known as Usucha. However, for O-Koicha preparation, a higher quality Matcha is required, at least equivalent to our Quality ranked Matcha. Higher ranked Matcha powders can be used at higher concentrations without being overpowering and unbalanced in taste. Therefore the higher the quality of Matcha,  the stronger the tea can be made without an undesirable impact on the taste. The effect of consuming O-Koicha plays a key part in the Japanese Tea Ceremony, as the high caffeine content creates alertness, and the pleasurable flavor of Umami stimulates areas of the brain responsible for memorization and focus. This state of alert tranquility is perfect for maximizing one’s abilities, without the jittery and wired feeling that may result from consuming other common liquid stimulants. (For more information about the psychological benefits of tea, please see our Philosophy of Japanese Tea page.)